Insight Inside is a leading strategic insight agency. We unlock the potential of research and insight, to fuel transformative marketing strategy and create clear commercial opportunities, to help businesses create demand led growth.
Our areas of strategic focus are:
Segmentation: the blueprint to identify and quantify opportunities for targeting, portfolio planning, category management and innovation. Now featuring AI powered 'Hybrid' applications.
Innovation: creating and testing ideas,concepts and prototypes from aircraft to retail
Brand Equity:an agile approach specifically designed to assess equity for B2B brands and businesses with a challenger mentality
Brand Strategy:applying insight to build category & brand vision,
brand positioning and product portfolios
We deliver this through a wide variety of insight techniques including:
In the past 12 months we have (amongst other things):
Helped ATSEuromaster identify, size and target opportunities to significantly grow their market share in the UK
Designed and executed the largest ever multi-country industry segmentation undertaken for Kerry Taste & Nutrition to create a framework for new product innovation
Worked with Euro Car Parts to better understand how their customers think and behave, as part of a strategic planning initiative
Data doesn't think. People do.
Big insights are better than big data (but we work with that too)
Simple is harder than complicated
Outcomes are more meaningful than outputs
In great finishing