EFI and Milton Keynes agency Nutshell Creative will be exhibiting the EFI MarketDirect Cross Media, a customer communication and marketing campaign solution. Unlike many other platforms that focus on digital, MarketDirect Cross Media is built around print, offering customers a higher level of creativity with their campaign design and audience reach.
One of the platform`s components enables rapid setup and prototyping of multi-channel marketing campaigns for print, email, web, mobile and social. A powerful image personalisation engine within MarketDirect enables companies to create and embed highly relevant individualised elements into campaigns to drive greater marketing response.
Visitors will be able to learn more about EFI MarketDirect Cross Media at the B2B Marketing Expo`s Independent Print Industries Association stand, No. 1410. For more information about advanced print and digital marketing technologies from EFI, visit www.efi.com.