Zymplify is an automated sales and marketing automation platform designed to help SMEs and Digital Agencies grow their business, fast with the use of effective and highly-targetted multi-channel marketing. Marketers can manage and analyse all their marketing efforts from one easy-to-use platform.
Zymplify, the fastest growing European based marketing automation vendor, now lives in state-of-the-art offices in Portstewart and Belfast in Northern Ireland, London, and U.S. headquarters in Boston, MA, where we house our fast-growing team of marketing, business and tech professionals.
The idea for Zymplify came from Michael Carlin, Zymplify`s CEO and Founder.
After a career in international finance at the insurance giant, AIG, Michael came back home to Northern Ireland, with the goal of setting up his own business.
During this process, Michael found that he was constantly running in place while trying to work out exactly what marketing activity was working for his business and what wasn`t. He was frustrated having to pull together multiple reports from numerous applications and tools, with no clear understanding of the results from his marketing campaigns.
He could see that digital marketing was becoming a way of life for businesses of all sizes and that those offerings needed to be available as Software as a Service (SaaS), be easy to use, reasonably priced, and be built with the latest in leading-edge technology.
Zymplify recently underwent a complete rebrand and we launched our brand-new platform at the beginning of 2019.
This has been undoubtedly the biggest move we have made, and we are incredibly excited to show off our world-class product.
Moving away from our previous corporate look, we re-designed our entire product, rebranded and created something so much more contemporary.
The new relaxed, but professional branding and platform reflect our team of young and vibrant marketers, our company culture and core values. It also emphasises our commitment to our clients to help grow their business through expert digital marketing software and services.
The new tagline, `Attract. Engage. Grow.`, illustrated that Zymplify is here to support and understand our clients throughout their marketing journey, from start to finish.