B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

IDM Academy Theatre at the B2B Marketing Expo

The IDM Training Academy

Prepare yourself for the age of exponential change:

Innovate You

Join the IDM and their industry-leading tutors for 9 bitesize digital marketing training sessions. From the essentials of B2B marketing, to copywriting best practice, to action planning for the GDPR, get the latest insights from the experts and prepare to innovate you. Each session is worth 1 CPD point.

    • Wednesday

      speaker

      10.30 - 11.15

      Duncan Smith
      iCompli Ltd

      Five GDPR steps you still have time to complete… and a few you don’t!

      Whether you’ve decided on legitimate interests or consent, there’s still time to protect your ‘position’. Privacy Notices can be checked and changed, critical suppliers assessed, and balancing tests and impact assessments filed! Join IDM tutor Duncan Smith for your ‘T-minus 10 and counting’ checklist.

      speaker

      11.30 - 12.15

      David Hearn F IDM
      Managing Director of AHK Ltd

      How marketers can perform better during the consideration phase

      B2B marketers are now responsible for a greater part of the sales cycle and are subject to considerably more scrutiny. This has led to anxiety around the consideration phase of the B2B customer journey. In this session we’ll be exploring how can we deliver the sales-qualified leads that are demanded of us and how to prove the effectiveness of our nurturing strategy.

      speaker

      14.30 - 15.15

      Andy Grant
      Bowan Arrow

      B2B Marketing update: 20 essentials in 20 minutes

      B2B Marketing Essentials; from GDPR and understanding your markets to customers, planning, and building campaigns that deliver results. A quickfire overview of the essential steps that you need to take to help you plan and ensure the success of your B2B marketing activities.

      speaker

      15.30 - 16.15

      Mike O’Brien
      The Marketing Apprenticeship People

      Marketing Automation and Human Productivity

      This session will explore ways in which digital marketers can meet the disruptive challenge of automated and machine learning systems, by finding new ways to increase personal productivity. Along the way, this session will also explore the nature of mix and match roles in streamlined workflows and systems designed to cope with the demand for instant gratification among consumers, the impact of zero-based budgeting, mutating client agency relationships, and the rise of real-time micro marketing machines.

      speaker

      16.30 - 17.15

      Andy Letting
      Disrupt the Market Ltd

      Understanding Programmatic Media Buying

      This session will provide a beginner’s guide to programmatic media buying; looking at how the channel has evolved and why advertisers are moving 80% of their budget into programmatic.