B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

workshop

Building a High Growth Company

Building a high growth company is the aim of every entrepreneur and salesperson. In this masterclass, Cognism’s team of sales and marketing growth experts will explain how to grow a company quickly using an ethical, customer-focused process.

Cognism has used its own proprietary technology to source opportunities and scale up at a rapid pace. Our growth masterclass will aid any salesperson or marketer aiming to build a business, implement winning strategies and increase revenue.

The speakers are: Frank Mee, Jonathon Ilett, Ben Mouquet (Business Development Managers, Cognism Sales) and Andrei Tiu (Digital Marketing Manager, Cognism Marketing).

At A Glance

Frank Mee - 'The importance of a uniform sales process'
•  How to build a systematic process to help a sales team close more deals and increase margins
•  How to make sure the sales process is customer-centric
•  How to define predictable outcomes in sales and prevent mis-selling

Jonathon Ilett - The Journey from 10 TO 200+ Customers: Key Takeaways
•  Finding Market fit.
•  Enterprise vs SME outreach
•  How to achieve extreme growth through outbound incorporating video
•  Reliance on cold vs marketing leads

Ben Mouquet – What do you know about Company Culture?
•  Importance of culture within a business and how it affects employees
•  How to cultivate a good culture.
•  Things you could incorporate within your culture to consolidate productivity

Andrei Tiu – Sales and Marketing Automation
•  Marketing Strategy - How to create customer personas and achieve an optimised Marketing Channel Mix
•  Digital Strategy & Understanding Online Customer Psychology - How to design your messaging based on the digital channel
•  Marketing and Sales Automation - leveraging AI to scale and monetise your Marketing and Sales efforts.

dont miss

Schedule

Wednesday 27th March

  • 13.00: Frank Mee - 'The importance of a uniform sales process'
  • 14.00: Jonathon Ilett - The Journey from 10 TO 200+ Customers: Key Takeaways
  • 15.00 - Ben Mouquet – What do you know about Company Culture?
  • 16.00 - Andrei Tiu – Sales and Marketing Automation

Thursday 28th March

  • 13.00: Frank Mee - 'The importance of a uniform sales process'
  • 14.00: Jonathon Ilett - The Journey from 10 TO 200+ Customers: Key Takeaways
  • 15.00 - Ben Mouquet – What do you know about Company Culture?
  • 16.00 - Andrei Tiu – Sales and Marketing Automation