B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

workshop

Customer Acquisition Masterclass

‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY

There is a new world order where the customer is in control. They are buying in different ways, with different time frames and different objectives. How to align your marketing and sales activity is at the forefront of this presentation.

Adrian Marks’s is a leading UK expert in customer acquisition. His background in behavioural selling combined with his relentless desire for commerciality provides for a profound understanding of how and why people buy, what makes people tick (and click!), and how to create compelling stories, messages and brands in this social-digital world.

His 5-step behavioural sales model can be aligned with any marketing plan to elevate returns, boost sales and improve engagement.

SOCIAL SELLING WITH FACEBOOK

Paid social probably provides the greatest ROI in any marketing arsenal when used to its fullest potential. The key is to harness Facebook’s algorithms not to fight against them. This means learning how to stop the scroll, generate engagement and get potential customers to provide you with their permission quickly and efficiently.

This masterclass will take you through each key segment of the paid Facebook’s paid ads programme and how to harness each element to provide an almost instantaneous 5X return on your current spend.

PERFORMANCE ENHANCEMENT – HOW TO PUT YOUR MARKETING ROI ON STEROIDS

There are a number of key human and behavioural triggers that, when implemented, can have a major difference to the returns you will see from your marketing activity. The ones that have the biggest impact we call Performance Enhancers. This session will run through the ten key triggers you can add to your current marketing activity to boost returns, sales and customer engagement.

These Enhancers have been used across some of the UK’s biggest retailers and brands to drive growth and enhance yield.

dont miss

Schedule

Wednesday 27th March

  • 11.00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 12.00 - SOCIAL SELLING WITH FACEBOOK
  • 13.00 - PERFORMANCE ENHANCEMENT – PUT YOUR MARKETING ROI ON STEROIDS
  • 14.00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 15.00 - SOCIAL SELLING WITH FACEBOOK
  • 16.00 - PERFORMANCE ENHANCEMENT – PUT YOUR MARKETING ROI ON STEROIDS

Thursday 28th March

  • 11.00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 12.00 - SOCIAL SELLING WITH FACEBOOK
  • 13.00 - PERFORMANCE ENHANCEMENT – PUT YOUR MARKETING ROI ON STEROIDS
  • 14.00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 15.00 - SOCIAL SELLING WITH FACEBOOK