B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

workshop

CRM Is At The Heart Of A Successful Business

Why CRM Is The Key To More Effective Marketing And Greater ROI

Wouldn’t it be great if you could stop wasting time managing lists and increase ROI of your email marketing.

Marketing messages are often sent to a dynamic group of recipients requiring multiple extracts of data. Increase ROI by managing your data live and still within the source. Campaigns can respond to your recipients’ actions with finely targeted follow-ups, including automated escalation for timely sales contact.

Simon Lang and Bashar Al-Azzawe have worked on over a hundred CRM initiatives across most business sectors. With a view firmly on the benefits for marketing-focused users in this session Simon and Bashar will explore some of the ways that data held in a CRM system can dynamically drive marketing communications.

Horror Stories From The GDPR Trenches – And Three Lessons To Take Home

Ten months in from GDPR go live and the world hasn’t ended. But are you frustrated with your organisations ability to comply with data privacy laws? Learn from our lessons.

An effective CRM solution will take the heavy-lifting out of GDPR for you. From handling privacy notices to SAR and erasure requests meaning you can focus on doing your job rather than managing your data compliance chores.

When you implement CRM software on a daily basis you get a unique perspective. In this session Natalie Gorton, Senior Business Systems Consultant, will bring together our journey developing GDPR functionality, real-world data revelations and what not to do if she sends you a subject access request.

Use CRM To Accelerate Your ABM Journey

Embarking on an ABM journey without a CRM solution isn’t going to work. You simply cannot fully align your sales and marketing without it.

Account Based Marketing (ABM) is proving its worth in every industry as a strategic approach. The introduction of GDPR has simply accelerated businesses aligning with an ABM strategy. It’s not all about getting a message out and hoping someone will engage with it.

CRM integrated into your core teams will allow you to reap the benefits of ABM which is truly integrated. CRM can align both the sales and marketing team efforts and ensure that the two teams compliment your focus and drive whether it’s a targeted prospect or key customer. In the age of ‘customer experience’ your contacts will expect you to understand their business. Join Gold-Vision Head of Customer Experience, Jiggy Patel and find out how you can use your CRM to accelerate your ABM journey.

How To Achieve Simple CRM and Marketing

I just want something SIMPLE!” How can we keep things simple without losing capability?

Simple CRM solutions usually increase buy-in, reduce cost and are quick to implement. There are lots of apps that fill the space for simple lead management, mailing or pipeline forecasting. So what’s the problem?

The problem is that your business processes haven’t gone away. There are often sophisticated interactions between sales, marketing, financial and customer service departments. When single point solutions get established, these processes tend to go underground. This means a wealth of unintegrated apps often supported by spreadsheets that are creating the old-fashioned islands of information again. Join Gold-Vision MD, Charlie Shaw and learn how you can achieve simple CRM and marketing.

How To Wreck A CRM Project In 6 Easy Steps (And How To Succeed Instead)

A recent Gartner report shows that over half of CRM implementation projects failed to meet customers expectations. How do you ensure that yours succeeds?

What’s the number one reason CRM implementation projects fail? Poor project management!

PRINCE 2 qualified, Natalie Gorton, has many years’ experience of working with customers to implement their CRM. This session is not about the jargon of project management – just the steps you can take to ensure your project delivers.

Use CRM To Accelerate Your ABM Journey

Embarking on an ABM journey without a CRM solution isn’t going to work. You simply cannot fully align your sales and marketing without it.

Account Based Marketing (ABM) is proving its worth in every industry as a strategic approach. The introduction of GDPR has simply accelerated businesses aligning with an ABM strategy. It’s not all about getting a message out and hoping someone will engage with it.

CRM integrated into your core teams will allow you to reap the benefits of ABM which is truly integrated. CRM can align both the sales and marketing team efforts and ensure that the two teams compliment your focus and drive whether it’s a targeted prospect or key customer. In the age of ‘customer experience’ your contacts will expect you to understand their business.

dont miss

Schedule

Wednesday 27th March

  • 10.30 - Why CRM Is The Key To More Effective Marketing And Greater ROI
  • 11.30 - Horror Stories From The GDPR Trenches – And Three Lessons To Take Home
  • 12.30 - “Use CRM To Accelerate Your ABM Journey”
  • 13.30 - “How To Achieve Simple CRM and Marketing”
  • 14.30 - How To Wreck A CRM Project In 6 Easy Steps (And How To Succeed Instead)
  • 15.30 - Use CRM To Accelerate Your ABM Journey

Thursday 28th March

  • 10.30 - Why CRM Is The Key To More Effective Marketing And Greater ROI
  • 11.30 - Horror Stories From The GDPR Trenches – And Three Lessons To Take Home
  • 12.30 - “Use CRM To Accelerate Your ABM Journey”
  • 13.30 - “How To Achieve Simple CRM and Marketing”
  • 14.30 - How To Wreck A CRM Project In 6 Easy Steps (And How To Succeed Instead)
  • 15.30 - Use CRM To Accelerate Your ABM Journey