Congratulations To All Our Winners!

Our B2B Expo would not be complete without the Innovation Awards - which take place every year on day two of our mammoth marketing event. These awards are a collection of...
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3 Reasons You’re Still Not Aligned With Sales

Demandbase takes us through why a majority of B2B marketers are still struggling to align with Sales and what they can do to align both areas... ...
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How To Identify The Real Influence Of A Blogger

Vuelio asks are bogus influencers undermining brand confidence and confusing the state of play? According to Emma Austen, the founder PR agency Emerge, they are....
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Great Feedback! Great Show!

Well, what a show that was! We hope you all had as much of an amazing and inspirational time as we did. We wrapped up the expo feeling well and truly...
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‘And the winner is...’ ContentCal wins Best Newcomer at the B2B Marketing Expo 2017

About two weeks before the event, we got the exciting news that ContentCal was a finalist for the Best Newcomer award. With the winner being announced at the end of day...
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Best Newcomer Winner, ContentCal, closes funding round of £400k

Having received £400,000 in our most recent round of funding, we are now incredibly excited to make these plans a reality and push forward with the next chapter of ContentCal –...
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Choosing the right social media tool to power your social media marketing

Companies need to approach social media as if it were the gateway for potential customers to meet them for the first time. Which means the product you use to publish content...
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3 Reasons You’re Losing Social Media Followers…and How to Make Them Stay

More often than not, when followers are leaving you, ‘It’s not them, it’s you.’ Take a step back to get to know everything about your 2017 audience. Then, create a consistent...
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Can you confidently report on your analytics?

In today’s data-abundant and digitally-advanced world, measuring the potency of your marketing campaigns from conception to completion is not only absolutely necessary, but completely possible. There is no excuse for not...
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Sales Leads: Achieve Quick and Easy Growth

Did you know it costs 5-6 times more to acquire a new customer than to retain an existing one?...
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10 Ways to increase traffic to your website

Having a website is a perfect way to gaining more clients and promoting your services online. However, getting people to your website can be difficult. Here are our top tips on...
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4 hacks for a winning B2B video marketing strategy

Can B2B make an impact with the power of video? Of course, and indeed we could go as far as to say that for businesses of all sizes, there is...
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Content to Improve B2B Lead Generation

The marketing environment has changed. Outdated and interruptive ‘outbound marketing’ methods have quickly lost their effectiveness. In the digitally connected and always-on world we live in, your potential prospects are highly educated,...
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Going Global

Sean King, CEO of content marketing agency SevenC3, on why B2B content has never been more important and why global now really does mean global…...
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Engage Community Members Across Platforms to Drive Growth

Regardless of the type of business you’re in, if you’re developing and supporting communities on sites like BrightTALK, it’s important to continuously engage your audience to maintain their interest and grow...
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How to win customers and keep them

Developing good relationships, the right relationships, and profitable relationships is so critical to performance. But like many businesses you may be struggling to attract appropriate prospects, nurture them through the sales...
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Why experience is your smartest investment in 2017

Digital innovation isn’t driven by Silicon Valley, Silicon Roundabout or any other silicon-based landmark—it's driven by your customers....
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SEO CASE STUDY – ‘Website Reviews’ 5-hour Keyword Research Case Study

Exhaustive and relevant Keyword Research and careful On-Page Optimisation are essential to ranking more highly in the Search Engine Results Pages – but still people remain unconvinced as to the effectiveness...
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Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production. But what does this mean for the...
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How predictive B2B marketing analytics drives increased revenue

According to Forrester, 89% of B2B marketers now have predictive on their roadmap. Whilst awareness of predictive marketing is increasing in the UK, many senior marketing executives are not clear as...
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Dashboards the route to real marketing ROI

Measuring return on investment (ROI) in marketing can be tricky. Organisations recognise the benefits of marketing, such as thought leadership, credibility and brand awareness , but the challenge is to accurately...
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