A Handful of 'musts' for you content marketing strategy!
If you don’t understand the difference between B2B and B2C content marketing, then the likelihood of your B2B content strategy failing is extremely high!
By learning what strategies to use, you will have the tools you need to build brand awareness, generate continuous traffic and drive more conversions. Here are a few simple tips and tricks of the trade you can use to help you create the ultimate B2B content marketing strategy, that your competitors will struggle to beat.
Think Outside the Blog Box
Churning out interesting ebooks, blog posts and social media content is all well and good, and act as a key component for a stellar content marketing strategy. However, pretty much all of your competitors will be doing the exact same thing as you, making your content unoriginal and dull. Now’s the time to think of something new that will stand out from the crowd and attract more consumers your way.
Content Needs to Have a Backstory
A common trap a lot of B2B businesses fall into when creating their content for their strategies is using a voice or tone which is too formal and/or professional. Always remember that you are trying to reach out to the people behind the business, human beings just like yourself. Always have in mind the types of blog posts and content you would read and invest in and create your content around that exact thought. Content should be original, whimsical and take readers on a journey.
Keep Hold of Your Data
To ensure your content strategy is one that consistently gives you great results, you need to collect relevant data and measure it. This will help you build a strategy that will stand the test of time.
If you can gather up a detailed analysis of important information such as which blog posts gain the most traffic, which emails generate the most leads, and which lead magnets get the highest volume of subscribers, alongside an understanding of the ROI of your content; you will be able to make an unstoppable marketing strategy.