B2B Expo logo

25 & 26 MARCH 2020


top 5 reasons to attend a trade show

In order to progress professionally, you should attend and take part in as many events and exhibitions as you can! If you aren’t convinced, here are five reasons that will persuade you to leave your office and get involved in some industry-leading exhibitions:


Everyone has heard the saying “it’s not what you know it’s who you know”, and in many industries, who you know can get you far. It’s almost impossible to thrive in any specialist sector without having relevant and high quality connections. Attending exhibitions allows you to network with thousands of like-minded professionals which will be of great help to you in the future. These new contacts could help you find buyers and sellers, and over time you could build strong business relationships that will last a lifetime.



Events, exhibitions and trade shows present you with a great opportunity to showcase yourself, your products or your services to your targeted audience. You will be able to communicate, demonstrate and sell your business to the industry professionals that you may have been trying to chat with over the phone for months!



Exhibitions and events by nature attract an audience of professionals that work in a specific industry. Therefore, you will probably bump into plenty of people working within your chosen sector. This means you can gain great exposure and show off your business and your brand to the highest-quality industry audience possible within a very short space of time.



Professionals who attend an exhibition have the chance to broaden their industry knowledge and learn of the future issues and trends facing their particular sector. A common sighting in most exhibitions will be seminars presented by industry experts and figureheads. In these seminars you can sit, listen and educate yourself on your chosen sector. Once you have obtained a well-rounded knowledge of your industry you will be able to support, nurture and expand your business.



Whilst business away days provide a great chance for your team members to build stronger relationships, exhibitions can provide the exact same opportunity! Events like these allow you to improve the way you communicate and work with your staff, resulting in a more efficient business which could lead to higher levels of success!


Feel like going to an exhibition now? Are you an ambitious marketer looking for guidance on how to stay ahead of your direct competitors? Then get yourself to London’s ExCeL on the 21 & 22 March and attend the B2B Marketing Expo. Housing world-renowned speakers, sought-after exhibitors, interactive masterclasses and countless networking opportunities, this is the event every marketer should make sure they attend.