7-STEPS TO THE PERFECT DIRECT MARKETING CAMPAIGN
Did you know that 92% of direct mail was opened last year and that 48% of adults acted after receiving it?
Whether you’re a direct marketing aficionado or completely new to it, those are impressive statistics. They prove that, despite the growth of digital marketing, printed direct marketing is still one of the most effective ways to reach prospects and customers.
At Print Strategy, we’ve been at the forefront of all aspects of direct marketing for over 20 years. As you might imagine, we’ve amassed quite a treasure trove of expertise in that time, and so we’re highly experienced in creating successful campaigns for our customers – from initial concepts right through to analysing the results.
We can guide you through every stage of our seven steps to direct marketing success:
1. Using the best data – from data cleansing services to ensure you’re GDPR compliant, to sourcing new data for your campaign, we can advise the best way forward. Provide us with your mailing data at the beginning of your project and we can make sure you’re targeting only the right people with your offer.
2. Getting the right design – whether it’s a mail piece for a tight budget, or something premium for a more considered purchase, we can help guide your design team to a style that will work, or we can arrange the creative for you.
3. Achieving deadlines – landing dates are hugely important and usually critical to the success of direct marketing. So, if you tell us the date you need to achieve, we will provide you with a schedule and work with you to ensure it’s achieved.
4. Sourcing the best print – working with the highest quality presses and production teams all around Europe, we know how to achieve to the high standard of print you need. For us, colour management is key, as well as ensuring the materials used are exactly where they need to be.
5. Fulfilling fulfilment – fulfilment can take many forms and we can advise you on the best one for your mailing. Whether you’re looking for the most cost-effective method, or something more creative for a big impact as soon as it lands, we can guide you through the options.
6. Getting the best postage rates – we’re obsessed with achieving the best possible postage rates, which is why we work closely with various providers to make sure we get the very best rates, so we can pass the savings on to our customers.
7. Managing the results – from breaking down the responses and analysing how successful the campaign has been, to managing any returns, our team is there for you even after the mailing has reached your customers.
No matter what your next direct marketing project is, we have the experience and expertise to guide you through every element of your campaign. Whether you’re looking for improved response rates, cost savings or just piece of mind that every aspect of your project is being looked after by experts – contact the team today, we’d love to help.
Print Strategy Europe
01905 795 700