10 Reasons Why You Need A Website Update In 2019
Refresh your business for 2019 – a website update could really help your marketing efforts.
With Christmas only a few weeks away, it’ll be the New Year before we know it. Fresh business goals and marketing campaigns will be flying around left, right and centre, and with the hustle and bustle of a new year, it can be easy to neglect one of the main areas for bringing in that custom – your website.
It’s your digital shop front. Without a website, you may as well not exist online, so it makes an awful lot of sense to look after it. Make your website update a priority for 2019.
1. Build credibility
An outdated website doesn’t look good, especially when you’re being considered as a company to do business with. Keeping it modern and up to date shows potential clients you mean business, as well as that you pay attention to detail.
2. Easily accessible
The great thing about a website is that it gives a client the chance to browse around at their leisure both inside out outside normal opening hours. Ensure you have a way of capturing information, even when you’re not in the office.
3. Showcase your work
Use your site to show off your business information as well as testimonials from your previous clients. Update your on-site content to ensure you’re not promoting outdated strategies or chatting about old news.
4. Maintain security
Have an out of date security certificate? Don’t ignore it and hope it goes away or fixes itself. Once Google gets wind of it, you could get a penalty that will negatively affect your rankings. A website update should definitely include a closer look at your site’s security.
5. Increase conversions
The fewer times someone has to click to get to where they want, the better chance you have of grabbing a sale. Get rid of the need to fill out long contact forms and ensure the navigation of your site is spot on for a higher conversion rate.
6. Stay competitive
You always need to be in the running for custom, so keep on top of your game. Research your competitor’s websites and see what they’re doing that you’re not. With technology and content management systems updating all the time, your website doesn’t need to suffer.
7. Product/service launch?
A website upgrade is essential if you need to focus on a new angle. If something doesn’t fit into your current site design, that signals the need for change, whether this means a whole redesign or new structure.
8. New functionalities
Adding new functions to a website can give a user that gentle push to act. Want to incorporate ecommerce? How about sharing your latest social updates to your site? Whatever your need, it’ll be more than worth the investment.
9. Say goodbye to stock
People react better to genuine images of your staff and working environment. This alone builds trust and rapport with potential clients or customers. Instead of filling your site with stock images, put your photography skills into practice for your website update.
10. Call to action
Review your current web pages and make sure there’s easy access to contact buttons, phone numbers and live chats. Have some high-ranking web pages? Ensure you always end your content with information about how someone can get in touch!