10 Ways to increase traffic to your website
Having a website is a perfect way to gaining more clients and promoting your services online. However, getting people to your website can be difficult. Here are our top tips on how to increase traffic to your website.
1. Social Media Accounts
Social Media is a great way to reach new audiences. On every social media account, make sure you include your website address in your profile. This way, if users visit your social pages they can easily access your website for more information.
2. Email Campaigns
Sending out email campaigns to your current and potential clients is a great way to encourage users to visit certain aspects of your website. Include great call-to-actions such as 'Visit our website now' or 'learn more on our website'. Great call-to-actions that direct users to your website can really help to boost email conversion rates.
3. New, fresh and exciting content
If your website stays the same, users that know about your services don't have any reason to keep returning to your website. Adding fresh and interesting content will encourage users to visit your website more often. A few ideas of how to create new content on your website:
- Home Page Design: Update the design of your website regularly. This may be adding new a slider image, seasonal offers, highlighting new products/services.
- Blog: Create new blog articles you think your audience would love to read.
- Latest News Section: Highlight what your company has been doing recently.
- Portfolio/Case Studies: Promote the new work you're doing by keeping your portfolio up-to-date with your latest projects.
- Video Integration: Feature engaging videos on your website that relate to topics surrounding your services.
4. Print Marketing
Print marketing is still one of the most effective ways to promote your business and services. Ensure you include your web address on all marketing materials. This includes all your business stationery too, such as letterheads and business cards. The more places you can advertise your website address, the better.
5. Responsive Website Design
It's no secret that people access and use the internet through their mobile and tablet devices. Ensuring your website has responsive design and is optimised for all screen sizes is crucial. If your website is responsive, it will help to increase traffic to your website from mobile devices.
6. Search Engine Optimisation (SEO)
When creating a website, you should think about search engines and what keywords your customers are likely to be searching to learn more about your services. From here, you should try to optimise your website for these keywords. Doing this will help your website appear in search results specific to your business and industry. SEO involves many things ranging from technical aspects of your website to the type of content you have on each web page.
7. Refer clients to your website
If a client asks you a specific question, it is a great idea to refer them to a specific page on your website. This could include your online portfolio, a specific service page or a specific blog post you have created on a topic they have inquired about.
8. Social Media Posts
Being active on social media is a great way to increase the number of visits your website receives. Creating engaging posts that link back to your website can gain you a lot of new opportunities to reach different audiences.
9. Email Footer
Tailor your company email footer to include your website address. You could even design a graphic that promotes an aspect of your website.
10. A Great & Logical Domain Name
Having a great domain name is essential. Your domain name should be easy to remember and ideally include your business name. This means people are more likely to be able to find your website. Try to avoid long domain names or domain names that include acronyms.
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