EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with the EU institutions to ensure freedom to advertise responsibly and creatively.

We bring together the advertising, media and sales promotion agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. EACA provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in setting the standards in many aspects of the business across Europe.

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