B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

David Beard: Speaking at the B2B Marketing Expo

David Beard

CRM Principal with SageCRM  -  Sage plc

CRM: Technology alone is not the answer. So, what is?

“The more information a company knows about his customer or prospect, the more effective it can be. Yet investing in technology does not deliver the effectiveness in isolation. Attend this session to learn how insight into your own business can maximize the effectiveness of CRM initiatives."

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About David Beard

David operates globally to develop and assist commercial activity to build Sage CRM sales. Working across functional teams of sales, marketing & partner management - influencing & delivering positioning, benefits & customer messaging – for Sage operating companies across the globe.

In addition, David acts as the primary internal & external evangelist for the product, conveying the business value of CRM and articulating the Sage CRM proposition through various online and in-person activities.

Based in London, but quite often on the road, you can keep up with David via Twitter @talkcrm and on the Sage CRM community