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27 & 28 MARCH 2019

ExCeL LONDON

Kevin Kiley: Speaking at the B2B Marketing Expo

Kevin Kiley

OneTrust

GDPR: How Marketers Can Tackle Consent and Preference Management

Many organizations struggle with consent under the GDPR and ePrivacy. Consent impacts B2B and B2C marketing activities and deeper business activities such as automatic decision making, processing special categories of data or cross-border data transfers. This session will help clarify why consent is so unique in GDPR, when you do (and don’t) need consent and practical case studies of how to tackle consent, re-consent and preference management in practice.

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Kevin Kiley will be speaking in the following theatre:

Theatre 10 - Wednesday 12.30 - 13.00: GDPR: How Marketers Can Tackle Consent and Preference Management