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27 & 28 MARCH 2019


Lesley Hickmott: Speaking at the B2B Marketing Expo

Lesley Hickmott

Space & Time Media

Finding the people behind the Click

Right time, right place and right people has always been a core media principle. In the always-on era where connected digital behaviours shape the role of the channel, we measure the full customer journey beyond the click. Join us to deep dive into segmentation, audience profiling, and conversion tracking: in this session we will be looking at the best methods to develop online audience personas.

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Lesley Hickmott will be speaking in the following theatre:

Theatre 24 - Thursday 11.00 - 11.30: Finding the people behind the Click