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27 & 28 MARCH 2019

ExCeL LONDON

William Villalobos: Speaking at the B2B Marketing Expo

William Villalobos

The Futures (https://www.thefutures.io)

Millennials don’t care about your Campaigns, enter the Authority Economy.

Lots of marketers are getting it wrong! Agencies and heads of marketing around the world are building campaigns to create “awareness” to products and services and find themselves constantly direct selling! The Authority Economy talks about the noise being made by those who understand that people buy into people and once that trust is gained audiences around the world would buy whatever that that person puts in front of them.

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William Villalobos will be speaking in the following theatre:

Theatre 26 - Thursday 11.45 - 12.15: Millennials don’t care about your Campaigns, enter the Authority Economy.