Alex Thurgood
Canon Europe
People, process or technology? A guide to transforming your digital presence
Drawing on his own experience leading the transformation of Canon’s digital presence, Alex Thurgood advises on how to approach a transformation project. Many businesses will be unsure of the best place to start: people, process or technology? Thurgood explains how putting people at the heart of any project is key to driving success and suggests some solutions to the inherent challenges this presents.