Head of Account Based Marketing for Fujitsu
Andrea is the leader and evangelist for Strategic Account Based Marketing (ABM) in Fujitsu and heads up the EMEIA team of excellent ABMers who work closely with sales and account managers to devise and execute strategies, campaigns and initiatives to open doors and deepen engagements at strategic and high growth customers.
Before 1st April 2016, she was Marketing Director for Fujitsu in the UK for the Public and Private Sector - with a job title of Head of Client Marketing. She joined Fujitsu at the end of 2010, prior to this she was Marketing Director for Logica in the UK. Andrea had been with Logica for 14 years after joining as a graduate in 1996. During this time she held several roles including Marketing Director for their fast-growing Middle East and Africa region, Iberian cluster and various global sectors.
ABM, everyone is talking about it
ABM is the most exciting thing to happen in marketing technique evolution recently, and, especially on 1:1, it's hugely rewarding and arguably career enhancing for the marketer whilst bringing quantifiable business benefit. Having run ABM programmes at Fujitsu for five years, which has been the unofficial training ground for the UK’s ABMers, Andrea Clatworthy’s perspective and insight is well worth hearing.