Andreas studied computer science and uses his knowledge for more than 2 decades. As a product manager he tries to find the advantages of the competitor’s product over his own product. He was disappointed finding out how difficult it was to find those aspects. He than thought that a good explainer video would do the job. A new idea was born. Now, after production of several hundrets of explainer videos, he understands the ingredients and recipes
of a good story.
How to use story telling in video marketing
Videos are getting more and more important for online marketing. But without a good story the video will not be remembered. This presentation explains the importants of story telling as the fundament of a good marketing video