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27 & 28 MARCH 2019


Andrew Platt: Speaking at the B2B Marketing Expo

Andrew Platt

Head of Client Services at M&C Saatchi Mobile

What is next for Mobile Marketing?

M&C Saatchi Mobile have been privy to the growth and proliferation of mobile marketing and advertising over the past decade, through the launch of the iPhone, the birth of apps, the arrival of Android, the demise of Blackberry, right up to today, with mobile now the default online gateway.

Throughout this revolution, it has become increasingly important for brands to embrace mobile as part of a wider integrated marketing approach. Now, however, rather than simply being part of an integrated approach, mobile needs to lead it. So, what do marketers need to embrace to safeguard future success?

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