Andy is an international marketing leader with over 19 years Business to Business (B2B) marketing experience. In 2009 he established Bowan Arrow, an independent B2B channel marketing consultancy which is now one of the most respected channel marketing consultancies in the UK. He has worked for many blue-chip technology vendors, including 3Com, Iomega, Avaya and Nortel, throughout ASIA & EMEA. Current clients for Bowan Arrow include leading global IT & Technology brands. Andy is an expert in navigating the channel
market place and provides intelligent marketing solutions for vendors and partners. Andy is a B2B Marketing trainer specialising in Channel Marketing, he is Vice Chair of the DMA's Responsible Marketing Committee, Vice Chair of the IDM's B2B Marketing Council, a tutor with the IDM and a trainer with B2B Marketing. He is also a judge for the DMA and the Comms Dealer Annual Sales & Marketing awards.
B2B Marketing update: 20 essentials in 20 minutes
B2B Marketing Essentials; from GDPR to understanding your markets and customers to planning and building campaigns that deliver results, 20 essentials in 20 minutes. A quick fire overview of the essential steps that you need to take to help you plan and ensure the success of your B2B marketing activities.