Harmony in the noise: Crafting an ABM strategy that connects seller to buyer
When moving from a lead-to-revenue strategy to an account based one, the competition for top accounts will become even more fierce. Standing out from your competitors is mandatory, and that starts with building a cohesive sales and marketing team that is up to the challenge. What perspectives need to be looked at? How will tech power this change? How do you create and handle engagement with relevancy? All these questions, and more, will be answered.