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25 & 26 MARCH 2020

ExCeL LONDON

Benjamin Cooley: Speaking at the B2B Marketing Expo

Benjamin Cooley

Data Strategist  -  infogr8

Keynote Panel: Using Content Marketing to Build Trust

Our panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

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Benjamin Cooley will be speaking in the following theatre:

Keynote 2 - Thursday 14.45 - 15.15: Keynote Panel: Using Content Marketing to Build Trust

About Benjamin Cooley

Ben is a data journalist at core who’s passionate about telling visually-led, data-driven stories. Having studied digital journalism, communication & media, and data analysis he specialises in infographics & data visualization, and has worked on several data intensive projects and marketing led campaigns where developing and maintaining trust has been integral. This included projects for the likes of Ordnance Survey, Money Advice Service, Climate-KIC and the Welsh Government.

His role is to seek out remarkable data led stories, utilities, applications and campaigns. ​ ​He has a particular interest in creating data experiences, and while at infogr8 has previously led the production of an augmented reality app that allowed guests to explore the food they eat through data in a more compelling way.