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25 & 26 MARCH 2020

ExCeL LONDON

Cari Kirby: Speaking at the B2B Marketing Expo

Cari Kirby

Peek & Poke

Creating connections and engaging B2B audiences with games.

The UK games market is worth over £4.19bn with an estimated 32.4 million gamers. The audience profiles of those ‘gamers’ however may surprise you.

This session will focus on why an increasing amount of brands are using games in their marketing strategy and how B2B brands are using them to engage their audiences, with tips and insights on getting the best results from a game for your business.

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Cari Kirby will be speaking in the following theatre:

Theatre 12 - Wednesday 15.30 - 16.00: Creating connections and engaging B2B audiences with games.