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25 & 26 MARCH 2020


Cari Kirby: Speaking at the B2B Marketing Expo

Cari Kirby

Peek & Poke

Game On: Building Emotional Engagement in B2B Marketing with Games

Creating emotional connections with your audience is not just a B2C game.

We are all human. We can all burst into laughter, cry out in frustration and punch the air in delight. If these reactions are the result of a marketing campaign, we know we’re generating meaningful and powerful connections between audience and brand.

This session will focus on how global B2B brands have been using games to break through emotional barriers with great business results.

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Cari Kirby will be speaking in the following theatre:

Theatre 12 - Wednesday 15.30 - 16.00: Creating connections and engaging B2B audiences with games.