Group CEO at The DMA
Chris has over 35 years advertising and 1-to-1 marketing experience in Europe, the USA and Asia/Pacific, including senior roles at client, agency and technology companies. From 2000 to 2009, Chris developed Emailvision into Europe's leading email service provider in his dual roles of Chief Operating Officer and UK Managing Director.
In addition to his commercial activity, Chris has taken a lead in industry issues including legislation, best practice and education. His industry roles include seats on the boards of the Advertising Association, Asbof and CAP. Chris is also Co-Chair of FEDMA.
Seizing the global data-driven opportunity
Chris will discuss the revolution in how we do business, powered by data, new technology and augmented intelligence. This new world of possibility throws up huge challenges and opportunities for business. As the leading digital economy in the world, the UK has an opportunity to be the global centre of this data-driven revolution. Chris will discuss the latest insight into how the organisation can ensure they have the data and digital skills they need.