B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Claire Sullivan-Barasch: Speaking at the B2B Marketing Expo

Claire Sullivan-Barasch

Depositphotos

The future of visual communication for brands: 5 key trends that will shape the world in 2018

Visual trends in 2018 work together to promote a new aesthetic as well as introduce and adapt innovative format and technology. These trends edge closer to a more ‘honest’ approach to visual communication. The main trend influential to brands will be the growth of UGC in the context of honest photography’ and filtered-down aesthetics that are being valued and widely used by brands.

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