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27 & 28 MARCH 2019


Dave Nyss: Speaking at the B2B Marketing Expo

Dave Nyss


Fed up with Discounting Price, Learn to Sell Disruptive Value

Without a perception of value, a sales conversations usually ends with price discounting. This is especially true of innovative product/services where comfort of existing practices and a stack of never ending urgent issues present significant barriers/distractions.

When you establish disruptive value significant price discounting rarely happens. Yet what is disruptive value? how do you establish it in your pitch and can you learn these new skills in your busy life?

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