Ellie Smith & Ruth Barrows
The Marketing Pod
Ellie Smith, Research Director, The Marketing Pod
Ellie is a CIM-qualified Marketing professional with extensive client-side and agency experience. Her career to date has encompassed the full range of marketing disciplines including market and customer research, proposition development, event management, PR and campaign execution. This varied experience has given Ellie a passion for content-led marketing, focusing on the use of insight to secure strategic advantage. A self-confessed geek, Ellie prides herself on her ability to find interest in the most niche and technical subjects, turning them into accessible content.
Ruth Barrows, B2B PR Director, The Marketing Pod
Ruth has worked in B2B PR for 20 years, across a wide range of sectors including HVAC/low carbon and renewable heating technologies, energy and construction. With a strong PR agency background, she is experienced in media relations, crisis communications and event management, and several of her campaigns have won industry awards
Love your customer: how an insight driven approach can improve your marketing’s effectiveness
In today''s dynamic and digital environment, customer opinion of your business is instantly available to their peers. Marketing teams are uniquely placed to assess the public perception of your company versus internal perception. Find out how to use research to influence internal priorities, to ultimately improve customer experience and develop strategic marketing and PR activity that resonates with your audience.