Ellie Smith and Amy Eckersley
The Marketing Pod
Integrating PR into a successful B2B marketing strategy
With ROI under increased scrutiny and B2B marketers challenged with feeding the sales funnel, it’s crucial to maximise the value of your PR. Whilst still a specialist skill, PR should no longer be a stand-alone activity. Instead, the value of PR can be optimised when it becomes part of an integrated approach. This seminar provides fresh insight and real-life examples of aligning PR and marketing activity to achieve real results.