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25 & 26 MARCH 2020


Gavin Laugenie: Speaking at the B2B Marketing Expo

Gavin Laugenie


See…B2B creative can win awards too!

Winner of the dotties 2018 award ‘Inspiring email creative: The BIG Idea’. Gavin Laugenie will talk through how our customer, Certsure, used Engagement Cloud for its double award-winning campaign. This presentation will uncover how email was the key engagement channel, driving ticket sales for the biggest electrical event ever staged in Europe - and the second biggest in the world!

Key takeaways from the session:

How to target the right person using segmentation and personalization
Exploring the positive effects of omnichannel marketing
Being creative and thinking outside the box

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Gavin Laugenie will be speaking in the following theatre:

Theatre 11 - Wednesday 14.00 - 14.30: See…B2B creative can win awards too!