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27 & 28 MARCH 2019


Guy White: Speaking at the B2B Marketing Expo

Guy White


‘The dangers of automation and making MR compete with consultancy’

Automation is entering the market research industry at speed with innovative companies cropping up regularly. However, is a focus on automation removing the nuanced outputs that only human interfaces can offer? This topical and perhaps controversial talk, will discuss the positives and pitfalls about the
race to automate and ultimately raise the question – shouldn’t the industry be less about cost per consumer data point and more about value per consumer data point?

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