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27 & 28 MARCH 2019


Howard Thompson: Speaking at the B2B Marketing Expo

Howard Thompson

Fusion Analytics

Making sense of marketing attribution

As the number, range, and type of marketing channels has evolved over the years so has the number of ways to measure marketing activity. Whilst each channel has its own method of understanding return on investment they rarely relate to an overall strategic understanding of the overall marketing mix.

It is time to look at ways of unifying the tactical campaign reporting methods and get your single “sale” view.

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