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27 & 28 MARCH 2019


Jack Dyson: Speaking at the B2B Marketing Expo

Jack Dyson

Global Head of Content Strategy  -  SAP

Content that Works. How the Original Hacks Can Save Marketers

In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring! Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.

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