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25 & 26 MARCH 2020

ExCeL LONDON

James Dowell: Speaking at the B2B Marketing Expo

James Dowell

WP Engine

Generation Entertain Me: How Gen Z is changing everything

Are you listening? Internet trends may seem random or fleeting, but why does yodeling Walmart boy, the floss or Yanni/Laurel get hot? It''s largely due to the influence of the next generation of consumers, Gen Z. If you''re not adapting your strategy, you will become obsolete. WP Engine EMEA MD Fabio Torlini discusses how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

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James Dowell will be speaking in the following theatre:

Theatre 9 - Wednesday 12.30 - 13.00: Generation Entertain Me: How Gen Z is changing everything