B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Jayne Mayled: Speaking at the B2B Marketing Expo

Jayne Mayled

True Story

Talk to me like a grown up

Almost 80% of over 50’s think they’re patronised by brands and advertisers. From our experience working with retailers and brands across sectors such as home, healthcare and beauty and with a brand of our own specifically targeting ‘old people’, we discuss the magic and logic needed to build authentic and profitable relationships with these ‘invisible’ customers.

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