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25 & 26 MARCH 2020

ExCeL LONDON

Jen Hughes and Jodie Williams: Speaking at the B2B Marketing Expo

Jen Hughes and Jodie Williams

The Marketing Pod

Practical examples of how ABM can improve your marketing performance

ABM is an important marketing technique in a world where your audience increasingly expects personalisation as standard. It can deepen engagement, improve lead conversion, and boost your marketing performance- but only if done well. This seminar examines the different types of ABM, looking at real life B2B examples of 1-to-1 and 1-to-few campaigns and how integrating ABM into a broader marketing strategy can yield the best results.

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Jen Hughes and Jodie Williams will be speaking in the following theatre:

Theatre 12 - Wednesday 11.45 - 12.15: Practical examples of how ABM can improve your marketing performance

About Jen Hughes and Jodie Williams

Jodie has held senior marketing roles in the public sector, financial services and utilities. Her work has spanned all marketing disciplines and budget sizes and her successful campaigns consistently win marketing and industry awards. Jodie''s passion and energy for marketing is infectious and through The Marketing Pod, Jodie is determined to help businesses deliver successful marketing initiatives that provide results.

Jenny has held senior positions in both commercial and marketing roles across a variety of sectors including telecoms, manufacturing and utilities. Known for her delivery focus, Jen has a passion for product development and a proven track record for developing market leading propositions that deliver real value to the bottom line. As co-founder and director of award-winning agency The Marketing Pod, Jenny works with businesses of all sectors and sizes to deliver tangible results and boost their marketing strategy, delivery and performance.