Jen Hughes and Jodie Williams
The Marketing Pod
Practical examples of how ABM can improve your marketing performance
ABM is an important marketing technique in a world where your audience increasingly expects personalisation as standard. It can deepen engagement, improve lead conversion, and boost your marketing performance- but only if done well. This seminar examines the different types of ABM, looking at real life B2B examples of 1-to-1 and 1-to-few campaigns and how integrating ABM into a broader marketing strategy can yield the best results.