Jodie Williams & Jennifer Hughes
The Marketing Pod
ACCOUNT BASED MARKETING: A NEW APPROACH TO AUDIENCE ENGAGEMENT
In a world where marketing is becoming increasingly personalised the role of Account Based Marketing (ABM) has never been more important. ABM is fast becoming a strategic approach to business marketing, based on deepening engagements to customers and prospects improving both conversion and brand equity. During this session, Jodie Williams and Jenny Hughes will provide some tool-kit tips and ABM methods to creating a fool-proof strategy that gets results.