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25 & 26 MARCH 2020

ExCeL LONDON

Kenda Macdonald: Speaking at the B2B Marketing Expo

Kenda Macdonald

Automation Ninjas

Smarter marketing - creating meaningful engagement for customer lifetime value

Mapping your consumers journey and understanding behaviour plays a pivotal role in the new art and science of marketing. Because consumers know what they want, this shifts the pattern of engagement entirely and it’s becoming increasingly harder to get consumer attention. Creating engaging experiences that you can automate is the new holy grail for marketing – we’ll show you how to do exactly that *and* create your new competitive edge.

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Kenda Macdonald will be speaking in the following theatre:

Theatre 9 - Thursday 13.15 - 13.45: Smarter marketing - creating meaningful engagement for customer lifetime value