Mark Lloyd and Jason Daraz
Mark Lloyd, Technical Consultant, FlexRM
Mark has been designing and building CRM solutions for over a decade, from bespoke systems to SalesForce and Dynamics based ones. Having also worn a “Marketing Manager” hat, this has given Mark a particular interest in utilising CRM tools to help create and maintain long-term relationships with customers, in part by identifying topics for content and events that will keep them engaged.
Jason Daraz, Technical CRM Consultant, FlexRM
Jason has over 15 years'' experience in the CRM space, delivering bespoke CRM solutions to a wide variety of industries. Having worked with Siebel, Sage, Infor and Microsoft Dynamics CRM, Jason loves to help users get the most from their CRM systems.
CRM: The Sequel – This Time it’s Personal
New AI-based tools in the next generation of CRM systems can now unlock intelligent, actionable insights that can help users to really understand and react to their customers. Microsoft’s Dynamics 365 suite is one of the leading CRM solutions and we’ll be looking at some of the benefits its AI based customer insights and social listening tools can bring.