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27 & 28 MARCH 2019

ExCeL LONDON

Martin Tavener: Speaking at the B2B Marketing Expo

Martin Tavener

IBM

Knowing a little about a lot is more than enough!

As consumers become more reticent in sharing their personal information the industry is seeing a rise in, so called, dark data. One way of addressing this has seen the advent of dark Martech but is that the right answer? Join Martin to explore how many organisations are now looking at how they adopt artificial intelligence to help tailor the consumers experience based on knowing a little about a lot rather than a lot about the individual.

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