B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Michael Scantlebury: Speaking at the B2B Marketing Expo

Michael Scantlebury

Impero

How to Make Branded Content People Actually Care About

With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael explores the three fundamental points of interactive content and what engages users online that so many brands miss.

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