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27 & 28 MARCH 2019


Mike O’Brien: Speaking at the B2B Marketing Expo

Mike O’Brien

The Marketing Apprenticeship People

Marketing Automation and Human Productivity

This session will explore ways in which digital marketers can meet the disruptive challenge of automated and machine learning systems by
finding new ways to increase personal productivity. Along the way, this session will also explore the nature of mix and match roles in streamlined workflows and systems designed to cope with the demand for instant gratification among consumers, the impact of zero-based budgeting, mutating client agency relationships and the rise of real-time micro marketing machines.

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