Nick Watt is an award-winning digital marketer and content strategist. He started in digital in 1995, launching NME.com, one of the biggest music sites in the world. Since then Nick has worked client, agency and media-side, with brands such as Levi Strauss, Google, Marks and Spencer, Sony Music Europe, Disney, Vodafone, Oxfam, Oracle, Sitecore, dotmailer, Omnicom DDB and AMV BBDO. He is currently the Editor of Adobe’s CMO.com website in EMEA, as well as Head of Content at Digital Doughnut, the largest digital marketing community in the world, with over 1.2 million members.
How does thought leadership drive profitable business relationships?
Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business. This session will explain how to develop content that drives thought leadership across the whole customer journey, and how that content can deliver effective demand generation for your business.