B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Rachel Aldighieri: Speaking at the B2B Marketing Expo

Rachel Aldighieri

MD  -  The DMA

Privacy is a Core Brand Value of a Customer-centric Business

Highlighting the opportunity the UK marketing industry has to use GDPR to build trust with consumers through accountability and transparency, ultimately leading brands to have stronger relationships with their customers. GDPR should not be seen as just new rules to adhere to, but as an opportunity for transformation to become a more customer centric organisation. Getting the balance right is critical to building trust as we move forward.

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