B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Rob Jones: Speaking at the B2B Marketing Expo

Rob Jones

Qbase Data Services Ltd

On-line and Off-line data integration to empower better customer engagement

Explore the opportunities gained from combining your traditional off-line transactional data with all your digital sources such as web, mobile and social behavioural data. It’s a must see for anyone serious about delivering a customer centric, omni-channel experience.

Specifically, we will cover:

-The benefits of customer centricity by creating an omni-channel experience.
-Unleashing the potential of your data.
-An introduction to DMPs (Data Management Platforms) and Data Lakes.
-Real-time analytics and modelling to drive better engagement.
-Integration and automation with all of your marketing.
-The steps to getting started and where it may take you.
-Remember GDPR compliance is mandatory.

Along the way there will be real world examples and case studies, lots of practical tips, a heads up on the technologies you should be investigating and some pointers of how you can start to implement this now at your organisation.

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