Qbase Data Services Ltd
On-line and Off-line data integration to empower better customer engagement
Explore the opportunities gained from combining your traditional off-line transactional data with all your digital sources such as web, mobile and social behavioural data. It’s a must see for anyone serious about delivering a customer centric, omni-channel experience.
Specifically, we will cover:
-The benefits of customer centricity by creating an omni-channel experience.
-Unleashing the potential of your data.
-An introduction to DMPs (Data Management Platforms) and Data Lakes.
-Real-time analytics and modelling to drive better engagement.
-Integration and automation with all of your marketing.
-The steps to getting started and where it may take you.
-Remember GDPR compliance is mandatory.
Along the way there will be real world examples and case studies, lots of practical tips, a heads up on the technologies you should be investigating and some pointers of how you can start to implement this now at your organisation.