B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Ronni K Gothard Christiansen: Speaking at the B2B Marketing Expo

Ronni K Gothard Christiansen

Aesir

Beyond Account Based Marketing: Engaging the Unknown User

ABM is a crucial tool for making digital user experiences personal and meaningful, but it also has limitations, and users outside of the account ecosystem are often ignored entirely. Engaging those unknown users requires a different approach, one where you use native behavioural data and predictive modelling to meet them on their own terms and gently guide them down the path towards conversion.

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