B2B Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Ross Howard: Speaking at the B2B Marketing Expo

Ross Howard

Inbox Insight

Content Amplification: You’re looking at the funnel the wrong way…

You’re an expert by now. You produce valuable content and use it to position your business as accessible and helpful. However, even with the latest technology, until you change your perspective on the buyer’s journey you will continue to fall into the same traps.

In this session Ross will outline why the way we think about the marketing funnel is one-sided, and present a model that Inbox Insight uses to run hundreds of content marketing campaigns a year to their global community of business people.

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Ross Howard will be speaking in the following theatre:

Theatre 27 - Wednesday 11.00 - 11.30: Content Amplification: You’re looking at the funnel the wrong way…

Theatre 27 - Thursday 12.30 - 13.00: Content Amplification: You’re looking at the funnel the wrong way…