Ryan Vong is the CEO of Digital Pi, a demand generation and marketing automation agency. Ryan focuses on helping companies get rapid and meaningful insights into their automation investments. He was previously featured on the cover of “Marketing Tech Insights” magazine, “Think Big, Start Small” as a featured entrepreneur and previously led the marketing automation and online practices for various Silicon Valley start-ups. He is passionate about the future of marketing technology but also believes that any approach should be guided by the core principles of “simple” and “practical”.
Look before you leap: Account Based Marketing best practices
Account based marketing (ABM) is taking the B2B marketing world by storm. Last year many early adopters jumped in believing ABM is just another technology purchase, only to discover that success requires sound planning, buy-in, and much more. In this session, you can evaluate whether ABM is right for your business and hear about the simple success steps that lead to ABM success from real world customer examples.